Why We Embrace LX Design – O'Donnell Learn

Why We Embrace LX Design

Published by Carrie O'Donnell
on Mar 21, 2019

In higher education, there is a growing demand for redesigning the higher ed learning experience in a way that understands the learner, drives student retention, and bridges the gap between academia and the workforce.

Here at O’Donnell Learn (ODL), we spend a lot of time thinking about the best ways to create great learning experiences.  Over the years, learning experience design, or LX Design, has become our way of life, as we’ve found it makes for much better learning and improved student success.  But what exactly is LX Design as it relates to ODL’s beliefs and practices? For us, LX Design has become so ingrained in our methodology that it has become an important aspect of our DNA. Here’s why…

LX Design takes into account the many aspects of the learner experience, which we have done for decades with our dedication to combining customer insight and research into our design. Focusing on the learner rather than the instructor is a critical distinction between LX Design and traditional instructional design. Instructional design tends to prioritize the instructor and the process of creating instruction, focusing on what instructors do and how they teach, while LX Design speaks not just to the instructor, but to the complete learning experience.

At ODL, we value LX Design because it’s user-centric and ensures the development of the most effective and engaging content.  It may seem obvious, but the critical success factor in all of our work has been to design learning for learners!

All too often, learning is designed around content and to impart subject-matter expertise. Our experience has shown us that designing effective learning requires an understanding of, and devotion to, learner needs. In order for this to be successful, it is necessary to understand the learner. For example, our LX designers seek to fully understand how the experience will be delivered, how it relates to other experiences, and the differences between users (including varying skill levels or learning preferences). Our LX designer also give instructors the tools to help promote engagement, encourage creativity, and empower students to achieve.

ODL and LX Design follow similar tenets to drive the best results. For example, we have a consistent process and templates to guide development of our engagements.  We use a backwards design approach to develop and curate course content aligned with outcomes, correlated to the accreditation standards, and consistent with the defining characteristics of the program. Our designers also use backwards design strategies to produce a user-centric product.

Crafting memorable learning experiences is ODL’s top priority and we accomplish this through LX Design. We believe LX Design is a way to encourage a transformation in higher ed and as a way to improve student success.


Purposeful Learning DesignTM – Why People are at the Center of Everything We Do

Published By Carrie O'Donnell
on Jan 15, 2021

I’m often asked why our company is so good at collaborating with  faculty. The first time I heard this question, I didn’t realize clients found this unique to O’Donnell Learn. We’ve always been great partners  because people are at the heart of everything we do. In fact, our entire design philosophy - Purposeful Learning DesignTM - is anchored around people.  It starts with this truth: learning is for people. As such, learning design should be grounded in empathy and it should promote success for both learners and faculty. Purposeful Learning Design is the philosophy we embrace to ensure we never lose sight of this truth. It is comprised of six key considerations.

2020 Reflective: Breathe Deep and Stay Agile

Published By Joana Jebsen
on Dec 22, 2020

While end-of-year survey results are still to come for how enrolled students are evaluating their 2020 college experience, I queried two of our staff, both students, about their overall experience and considered how these compared to what I was seeing with O’Donnell Learn clients. Kellie, our graphic design intern, just completed her Associates Degree in Graphic design. Prior to 2020, all of her courses met on campus. Cathryn, a Learning Design Associate is currently enrolled in an online Master of Education program in eLearning and Instructional Design. As this program was conceived as online delivery, it serves as a benchmark to compare against courses that were forced by COVID to switch delivery modes.

Evolving Our Project Management to Advance Client Results

Published By Craig Leonard
on Dec 16, 2020

If you were to talk to anyone in our organization, you’d quickly discover that we are all truly passionate about learning. So much so, that always learning is one of our core values. Learning from our successes, failures and each other is integral to how we operate and how we’ve grown into the agile company we are today.