Why We Embrace LX Design


In higher education, there is a growing demand for redesigning the higher ed learning experience in a way that understands the learner, drives student retention, and bridges the gap between academia and the workforce. 


Here at O’Donnell Learn (ODL), we spend a lot of time thinking about the best ways to create great learning experiences.  Over the years, learning experience design, or LX Design, has become our way of life, as we’ve found it makes for much better learning and improved student success.  But what exactly is LX Design as it relates to ODL’s beliefs and practices? For us, LX Design has become so ingrained in our methodology that it has become an important aspect of our DNA. Here’s why…


LX Design takes into account the many aspects of the learner experience, which we have done for decades with our dedication to combining customer insight and research into our design. Focusing on the learner rather than the instructor is a critical distinction between LX Design and traditional instructional design. Instructional design tends to prioritize the instructor and the process of creating instruction, focusing on what instructors do and how they teach, while LX Design speaks not just to the instructor, but to the complete learning experience.

At ODL, we value LX Design because it’s user-centric and ensures the development of the most effective and engaging content.  It may seem obvious, but the critical success factor in all of our work has been to design learning for learners!  


All too often, learning is designed around content and to impart subject-matter expertise. Our experience has shown us that designing effective learning requires an understanding of, and devotion to, learner needs. In order for this to be successful, it is necessary to understand the learner. For example, our LX designers seek to fully understand how the experience will be delivered, how it relates to other experiences, and the differences between users (including varying skill levels or learning preferences). Our LX designer also give instructors the tools to help promote engagement, encourage creativity, and empower students to achieve.


ODL and LX Design follow similar tenets to drive the best results. For example, we have a consistent process and templates to guide development of our engagements.  We use a backwards design approach to develop and curate course content aligned with outcomes, correlated to the accreditation standards, and consistent with the defining characteristics of the program. Our designers also use backwards design strategies to produce a user-centric product.   

Crafting memorable learning experiences is ODL’s top priority and we accomplish this through LX Design. We believe LX Design is a way to encourage a transformation in higher ed and as a way to improve student success.  


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