Guiding Design Principles

Our designers focus on the total learning experience by employing a user-centric and holistic approach that ensures effective, engaging learning. They seek to fully understand how the experience will be delivered, how it relates to other experiences and the learning differences between users.


For the instructor, we provide the right tools to help inspire student engagement and creativity, and empower learners to achieve.

The following tenets consistently drive our work:

Learner-Centricity  Always focus on guiding each learner to mastery. Equip instructors with tools to facilitate learner mastery. Support administrators in promoting mastery. 

Design Thinking  Take into account the needs, challenges and opportunities for each stakeholder in the learning ecosystem. 

Backwards Design  Always start with the outcomes. The outcomes reveal how to assess for mastery, and then which learning activities and content are needed to support these.

Learn by Doing  Deep learning happens when it is transferred and applied in new contexts. Tap into proven strategies like peer instruction, and experiential and active learning.

Self-directed Learning  Give the learner control of the learning experience through additional resources and activities needed to attain mastery.

Affordability  Combine proven strategies with affordable content and OER (Open Education Resources) to create powerful, affordable learning experiences.


LX Design

We partner with our clients and their faculty members (or subject matter experts) to create rich, interactive learning experiences. We keep the learner’s needs front and center and design for student mastery, whether for a formal degree program or workplace up-skilling.

Learning Experience Design Offerings

  • Proof of Concepting

  • Rapid prototyping

  • Course development

  • OER development & curation

  • Experiential/project-based learning

  • Adaptive learning

  • Personalized learning

  • Competency-based education

  • Formative, summative & high-stakes assessment development

  • Multimedia creation & production

User Insight

A flawless user experience is shaped with user insights and feedback. Our expertise in agile and traditional research methodologies ensures that we use data to craft effective learning experiences.

User Insight Offerings

  • Needs assessment and market opportunities

  • Learner journeys and personae development

  • Empathy mapping

  • UX/UI development and testing (learners, faculty, administrators)

  • Concept through product development

  • Efficacy studies

Program Design

Singular learning experiences often form the building blocks for an overall curriculum, degree program or additional credential. We help our clients reimagine these opportunities through the external lens and needs of the user.

Program Design Offerings

  • Full-time and part-time degrees

  • Alternative credentialing (bootcamps, micro-credentials, stackables, badging, etc.)

  • Workforce alignment

  • Outcomes or competency mapping

  • Universal design for learning

  • Accessibility and 508 compliance

Strategic Advising

Never has there been a time when the education marketplace has evolved so rapidly. Through our extensive expertise and experience, we offer clients a solid vantage point for navigating these changes while cultivating new business growth.

Strategic Advising Offerings

  • Strategic planning

  • Brand development

  • Market intelligence and review

  • Product or program evaluation

  • Strategy workshops